Having a tough time finding qualified candidates?

Let's get creative with Programmatic Advertising!

If you made it to this page, it was most likely because of programmatic advertising.

Programmatic Advertising targets active or passive job seekers living in your desired geographic region, serving them digital ads in the right place, at the right time.

So what does that mean exactly? Well let's say you are an active job seeker who has been spending time on major job boards, Corridorcareers.com, and been actively looking for a new job. Based on your browser search history, you are placed into a pool of current job seekers.

Using programmatic advertising techniques, we are then able to target you across the web when you are on websites that serve ads. (Think cars.com, realtor.com, or many news and information websites).

Once a job seeker has been to the page where you are hiring, they are automatically retargeted with your ads up to 30 days after visiting your website.

Sound cool?

Hiring is tough right now. What we are hearing from employers is that they can't find enough qualified candidates for jobs. Based on US unemployment data, there are twice as many jobs open as there are unemployed. Targeting your ads toward both active and passive job seekers is going to be the only way to get your hiring needs met.

Some, even many job seekers may not know they want to look for a new job until they hear about other opportunities, then they become interested. This is why programmatic advertising is so powerful.

This sounds like a good idea, but isn't everyone on social media?

Yes, most people are on social media and running a social media hiring campaign could be a great compliment to programmatic advertising! Social advertising varies slightly in the sense that you aren't able to target active job seekers, but you can define a geography and begin serving ads to people living in your desired area.